The Festival brings science ‘alive’ for both UK schools and the public at large through entertaining and challenging experiences, with a week long programme of lectures and debates combined with a unique, live and interactive display of hands-on science in the ‘Discover Zone’.
In partnership with University College London (UCL) and its Centre for Advanced Biomedical Imaging (CABI), the Icon desktop MRI scanner took centre stage in the Festival’s Discover Zone – temporarily taking over Cheltenham’s historic Town Hall.
Co-director of the Festival and Director of CABI at UCL, Dr Mark Lythgoe has been the driving force behind the Icon’s appearance, and thanks to members of his team at UCL, the Icon’s ‘Can You Scan it/Guess the scan?’ interactive game has been quite a hit with all attendees.
It’s often harder than you think to guess a fruit or vegetable from an inside view!
Guessing a few scans correctly wins you a badge! The Bruker ‘I❤SCIENCE’ badge was the most popular, but stickers and badges of fruit scans and science are now being proudly worn all over the festival!
Thanks to the Icon’s compact size, cryogen-free technology and amazing power-on performance, Dr Andrew Lonergan and applications specialist Dr Saaussan Madi from Bruker have been performing high resolution scans ‘live’ since the start of the festival.
Many of the attendees, from school children to leading scientists in their field, have been very excited to see first-hand the amazing images of fruit and vegetables. Prior to the show visitors were asked to bring in items for scanning, and a variety of items have included small plants and moss.
The Discovery Zone, which is also open to the public, was featured on UK national television, and Dr Mark Lythgoe has been interviewed for a variety of news media.
These reports, together with the latest scans performed at the show are appearing across numerous news and web sites. We’ll have more links for you next week, but for now here are some to whet your appetite:
- TV spot report on the Festival (ITV)
- UCL CABI website, showing the latest scans
- Festival Newsletter
- Cheltenham Festivals on Facebook
The Icon will continue performing live scans until the festival closes on Sunday June 17th, so if you are nearby why not pop in and have a go yourself?
A full round-up of the Icon’s festival appearance will be posted next week – with an update on more of those live scans (including a pig’s eyeball) and news of some significant visitors to the Icon’s stand.